These are my learnings over the last several years being a coach myself, and engaging in conversations with other coaches. In part 2 of the series on "Executive Coaching in India", I discuss the wide range and variety of coaches in the market and a simple generalisation presented here could help in directing action from coaches, buyers and users of coaching. And for aspiring coaches, early inroads towards success can be varied. Certification is just a start and to really become a paid professional coach requires a lot more than that. Many aspiring coaches feel they do not get enough return on their investment, including of their time and hard work.