Integrity means I feel a sense of validity within what I'm doing and understanding of the shared purpose with the client. For the coaches, themselves, the integrity, is partly about their own inner confidence of how I feel about all time talking about what I'm able to offer, and how I'm doing it. And then the outer confidence is about how I'm actually doing it, sharing it and showing it as I coach my clients.

Whilst there are plenty of opportunities for managers and leaders to coach colleagues in an organization, more are choosing to strike out and start their own career as a coach. They have had some basic workshops as part of the on-the-job training, and, typically without clear guidance as to when to appropriately use their coaching skills in various situations, they may have had a diverse range of results. Now that they have applied this thing called ‘coaching’ and it’s worked, some of them want to be a coach (and exit their current role).