How Coaching is becoming an essential basis for much bigger scale interventions by Sue Young

UPDATED 26 July 2016

Post-Brexit, the themes in this blog are just as, if not more relevant, for people carrying out coaching who take it as an approach to Life, part of something bigger. I include in this the role and intrinsic value of a ‘coaching approach’ in organisations, as a way of operating.

I was inspired at the time of writing (Dec 2015)  by the positive role ‘coaching behaviours’ played in the achievement of reaching the Paris Climate Change agreement - e.g. off-line conversations where individuals were actively encouraged to fully express their concerns and were genuinely listened to. The traditionally power-disadvantaged countries were effectively led in getting their collective act together and getting their Voice heard. The result of all the hard work was achieving a real consensus. See the story of how final agreement at the Conference was reached on

I am struck now by the contrast of the negative style of communication  in the very recent Brexit campaign, resulting in fear, closed minds, defensiveness and lack of demonstrated respect for other perspectives. The negative impact on the aftermath has been a sense of polarisation, disorientation, and massive uncertainty across the entire UK population, leading to an unprecedented post-war political crisis.

A salutory reminder of the role of core coaching attributes of respect, empathy and openness, leading to the real listening that is essential to achieving consensus.

The volatile global environment we live in today requires both motivation and readiness to take on more flexible, attentive and more individualised ways of working and learning together. Organisations are already picking up on this and this article shares a number of ways this is already happening in organisations.

I describe this action as taking ‘a coaching approach’ in reality, and share 'headline' examples from my work:

  • Coaching behaviours are becoming central in some organisations to the process of strategy development, where there is a need to engage and gain contribution and leadership from a wider range of people at all levels to the process of strategic thinking and planning, both inside and outside the organisation.
  • Successful outcomes require use of a high degree coaching skills e.g. good questioning and deeper levels of listening.
  • It’s an on-going personal and organisational learning process – and this is a definite trend in the wider environment that is only going to grow in its importance!
  • Finally, making constructive use of differences to achieve a bigger goal, rather than seek to divide off the differences towards achieving smaller goals.

First posted 17th Dec 2015

I have just been watching the final speeches from the Paris Climate Change Conference and was struck by the scale of the Task and achievement. 195 countries and their representatives, the national interests, the translators, negotiators coming to an agreement, and there was a strong sense of strong personal and individual connections having been made.

Where Coaching involves special and careful use of essential behaviours:    I was also struck by the different style and attention to personal relationships conventionally untypical of such large scale international conferences. For example,

  • A real sense of handling and working with individual differences and attention been given to ensure that the voices of the traditionally weakest were heard.
  •  An explicit recognition that the nature of circumstances and challenges involved are very diverse.
  • There was clear demonstrated respect, empathy and trust amongst the players at the end.

The urgent non-negotiable imperative of climate change and increasing demand from democratic nations populations, is driving use of behaviours (most of which are taking place in individual conversations in ‘safer’ space behind the scenes) that we very much associate with coaching – mutual respect, active listening, helping others articulate their perspective and rapport building between individuals with different interests and perspectives.

Seeing the scope for these special behaviours:    I see strong parallels between such large scale world events and trends I see in use of a ‘coaching approach’ in organisations. This goes way beyond the traditional coaching format of confidential one to one sessions which may be contracted for in a particular contexts, e.g. Executive, Sport, Health e.t.c.

Coaching behaviours can be a natural choice:    They have always been there as part of the interaction mix of people in a society context. The Diplomat, the local 'wise' woman or man, who is regarded as source of wise counsel, the local priest or vicar as a source of confidential 'space'. The difference today is the explicit attention to this form of interaction as an organisational behaviour, operating not only with individuals, but teams and, increasingly, as a key part of some organisational cultures.

Getting these quality behaviours into organisations is still a challenge:   Coaching has been increasing hugely in popularity in recent years - see the good coach and Yvonne Thackray's recent market trends review. Coaching skills and a coaching 'mindset’ are becoming increasingly regarded as an important part of leadership and management. The awareness is there, but the readiness, by individuals and organisations to make the adjustments required is still a major issue occupying the growing number of organisations seeking to integrate more of a coaching approach as part of their culture.

Examples of how they are beginning to become a fundamental part of wider organisation interventions:  So what is driving this wider attention to the subject of coaching, and use of such behaviours? Wide reference is made in writing and research to the impact of such factors as the pace of change, greater global connectivity, increased uncertainty and volatility. There is a greater requirement for managers to quickly learn, and to be able to do this collaboratively with a wider and more inter-dependent, complex range of stakeholders. All of this at a relentless pace. As a coaching practitioner and facilitator I hear about and work first hand with how this plays out in organisations on the ground.

So what are these still elusive coaching 'qualities' that all of these example interventions illustrate and represent as a direction in the future for coaching? There is a multitude of definitions of coaching (see How we can define coaching - 'Define It For Yourself' by Jeremy Ridge.) All of these focus in on the nature and qualities of the coaching process.

I would see the following as underpinning wider themes that define an organisational- wide 'coaching approach' moving into the future:

  • Recognising it is a continuous learning, not a simple formula approach: the recognition that there are no 'quick fix' solutions; an iterative evolving approach is required as on-going learning, both individually and collectively is going to be crucial to organisational and business success.
  • Attention to creating a learning environment: where the design and testing out of new approaches is seen as critical and individuals are actively encouraged to experiment; there is no failure but what matters is the learning we're taking forward from this experience. That is seen as the only thing that truly matters
  • Actively seeking to engage individuals, in a manner appropriate to each individual’s needs, and gaining the value of their knowledge and experience, as core to any change initiative or programme. Leaders and managers abilities to do this well is regarded and assessed as a major performance measure.
  • The ability, motivation and courage to put wider organisational priorities before a narrow more self-interested priority. Coaching capabilities and values of staying open, genuinely respecting and valuing differences, building rapport and good questioning and active listening are the skills underpinning this fundamental orientation.
  • Use of feedback e.g. 360, team reviews, and as a way of working is widely used
  • Learning is regarded as synonymous with change
  • Coaching support is available in a range of formats suited to the range of context requirements. This is regarded as an integral part of Organisational Development, Learning and business strategy, and needs to be tailored to the circumstances, stage of development and resulting needs of the organisation.

We should recognise where and how this is happening – spontaneously. In writing this, it's emerging in a way that could sound idealistic. I contend that all these elements are presently in place in different mixes in different places. There is currently a clear direction present for those with eyes to see it, if they raise their outlook to a bigger picture perspective. It requires those of us involved in coaching, in all its different manifestations, to see what we are already doing is part of something bigger.

For example, I am reminded of the ‘mindset’ power embedded in Steve Jobs comment to John Sculley. At the time Jobs was trying to entice Sculley to leave his high profile comfortably successful role in Pepsi to join Apple, then a small fringe player in the computing world

"Do you want to sell sugared water all your life, or do you want to change the world?"

We can all in coaching choose to have our own personal vision of how we see the future of coaching and take this into our practice whether we be leaders, managers, independent coaches, organisational coaches, or even just do coaching as part of what we do.

Achieving the potential coaching has to offer happens in millions of events and interactions already. Bringing these individual voices together into professional and organisational communities in a way that raises the dialogue to this bigger picture perspective will massively add to the speed of embracing all that a coaching approach is capable of achieving. I see ‘the good coach'  ( mentioned above ) as potentially one of these communities, representing what experienced coach practitioners can bring to the table to build these differences into a bigger whole. 

To connect with Sue Young

The Innova Partnership


M:  +44 07802 817727

When training is better done using a Coaching Approach: A practical example of how to use a coaching approach when people still call it training by R. Ramamurthy Krishna (Guest)

    Potential Genesis HR Services LLP

Potential Genesis HR Services LLP

I would like to take the opportunity to consider the fit between training and coaching in organizations, and how this fits into my practice:

  • Is training different from coaching?
  • Is coaching just a way of doing training?
  • What are the differences between coaching and training?
  • Can coaching be used as an approach to training?

I would like to look in some detail at one project I undertook recently, as I believe it illustrates some of these issues very clearly.

1. Some of the differences along the training versus coaching continuum

There are many combinations as well as variations as to how some sort of learning/behaviour change programme can be constructed and delivered. It may be over simplifying to use the ‘PowerPoint presentation’ as the typical feature of one end of the training approach – where training is an expert lead activity, and the learning is directed by the expert.

You know when you’re on expert led training when the majority of the time is spent when:

  • communication is one way
  • the trainer creates themselves as ‘the expert‘ on the subject at hand
  • the expert presents instructions about what has to be learned
  • the learning takes place using the expert language about what is involved
  • the expert is also the judge about whether something has been learned

A coaching approach, however, can be very different because:

  • communication is open to all
  • the participants themselves bring with them important expertise
  • the expert has to be a facilitator or coach in order for the individuals in the group to be able to take the lead in the agenda
  • the participants’ own terms are more in evidence in the discussion
  • the participants are the important judges of the outcomes.

2. An example of an approach to using a Coaching Approach in Training

I shall talk through a recent project that helps to illustrate some of these differences. It is a project that helps to show this ‘coaching approach’ albeit done under the general heading of training.

We were asked to carry out a ‘training’ programme:

The project began with the central client administration contracting with me a training programme to be delivered to a group of staff. However, I was confident that the client would give me a wide scope in how I went about the project. I had worked for them before, and the results I have achieved to date have given them confidence in my approach. However, they are still more comfortable using terms such as ‘training‘– with all its implications!

How the training task was defined for us:

This is a project for a group of about 20 people – all in a particular function for a global organization, all working in the same function but in different units of the organization locally. The head of the department had requested me to intervene and see how this group could work better together - because they work separately in their units, but they also need to work together for the department.

The words ‘work better together’ are quite open, without suggesting what the detail needed to be about.

Similarly, the task was set as an event where I and a colleague, and twenty participants, all arrived at a central location and its training rooms for a two day programme.

Expectations about the way the programme would work at the beginning:

The participants, as usual, were clearly expecting some PowerPoint style presentation to start the programme. The people who had announced that this programme would take place, with bold enthusiasm, had also said something about neuroscience, et cetera.

The parties present were expecting some images of the brain, and that I was going to talk a lot about the brain, etc., etc. This was their expectation, and what they were expecting to encounter.

To counter this expectation, I started the discussion by basically saying that I had nothing to offer them, and that they should decide what is was that they wanted to take back with them.

Very ambiguous; a very ambiguous opening.

Reality clashes with expectations:

They were just not thinking what to do and what to ask. One of them asked, “Please tell me what is there in the menu card.” (A typical detailed programme outline)

And so I explained to them that the menu card was slight huge, and just gave them a few examples of what was possible in the menu card, and over and above the menu card. Instead we were looking to talk about what they knew, and I said, “We are going to work on the collective ideas from across the regions, and the collectivism of the group.

At that point, I actually posed them a question, “Guys, you all have about 20 years experience plus, and are you saying that you’ve reached this point knowing nothing, right?” I continued by asking, “What is it that I can teach you? There is nothing new that I can add. I would prefer to pick up on what you already know and then put it into a frame that we can work on, and give you an insight which would add more value to them, and value to you.

And that was the point/moment they opened up and when they then started talking about what they wanted to learn. They then landed up talking about communication. They talked about the aspects of communication that they didn’t like, such as being belittled, the lack of respect, and the lack of confidentiality, and how people formed a coalition, etc., etc.

As they were talking I just noted down their words and added them to the flip chart. Then I asked them how they would like the next two days to go? They said that they wanted to look at some ideas for working on all of these things. They wanted to have some fun and bring in some crazy ideas.

They wanted to have fun, and they wanted to learn as well.

And so, we wrote the word “fun” on the whiteboard.

We agreed that, “The next two days, will be fun.” But also at the end of the programme, they needed to define an acronym for F.U.N. There would be a lot of learning, but what they would take back with them was F.U.N. but with a very different meaning. We said, “Let’s start by looking at what that acronym might be.

They talked about “freedom unlimited,” and moved on to talk about, “friendship united,” etc., etc. We picked up on them all and we collectively confirmed that, “This is to be the theme for the next two days, right?

I reiterated to them that, this would indeed be what they were going to be working on. The theme being “fun” and that we were going to each bring our own knowledge, and all of us would put it together and convert it into a lot of fun-based learning.

They responded by saying, “Okay. That’s interesting.”

And then I said, “There will be a lot of questions that we will form—we will go through a process of dialoguing. I will ask some questions and you in turn will ask me questions back; that’s how we’ll exchange ideas. And we’ll continually keep records of what we learn, and then move at the end of day two towards fun.

The entire group in the room was already bubbling with excitement. The group was geared up because they felt very respected. They felt a tremendous amount of autonomy and that there was a real conversation going on. And they knew that this was going to be more than just a fruitless exercise—we had our written agenda. I, as well as them, were just clearer on how we were going to work together which had really come about through our contracting stage. For the remaining time there would be learning. What was learned would then be converted back into a piece of knowledge, and then given back to them.

4. Working through the real agenda…

They talked about communication and various aspects of communication. They mentioned what they liked, or didn’t like such as being belittled, their dislike for being powered down, the need for transparency and the need for trust etc.

Then we asked them to start talking about examples of how that would work.

It was at this point that we said, “Let’s hold on for a minute. You guys all know each other.”

They responded by saying, “Yes, we know of each other. But some of us do not know each other.”

I said, “Okay. Now that such issues are coming out, it’s important for those people who do not know each other well to pair up and sit together for the next two days and start dialoguing with us. Therefore, an informal team will now take place.

We moved them together, and asked them to continue on with their dialogue. As they pressed on with their dialogue, they were talking with each other and were raising those aspects of communications that they didn’t like. It caused them to feel slightly humiliated and to feel that they’re not a part of the team etc.

We captured what they wanted to focus on with regard to communication. It was not planned, but it just so happened that my colleague wrote all their negatives with a red whiteboard marker, and everything that they wanted to take back, he wrote in green.

My colleague said, “Can you look at this now and see the dangers in red and the positives might be those written in green?

I then expanded on my colleague’s sharing, “Look at what has been captured through listening to your dialogues. Some are written in red, and the other things that you seem to need to learn are in green. What does that tell you?

They walked around and said, “Red looks like danger and green looks something that we want to learn.”

And so, we introduced the concept of red and green. “Okay. For the next two days, we are not bothered about whether it is threat or reward. We don’t want to use any terminology. For your understanding, we’ll use the red system and the green system. We’ll continue to develop with red and green; red and green because that came from you.

Now, everyone there understood the concept of threat and reward very clearly, and they took that with them.

Introducing emails!

We then exposed them to a small activity. We asked them to look at the communication which they we’re having: to look at the e-mail they read, and the conversations that they were currently having. How many of them were loaded with red, and how many of them were loaded with green? They were very clear that many of the communications, especially those via e-mail, were loaded with red.

We then asked them to reflect on this, “What each of you rated as red, can you also understand that it is not red on the e-mail? It is only red internally to you, just spoiling the hell you’re in, creating your own internal emotions to raise. And if you want, I can talk very, very basics about how the brain works etc. But that is not what I’m interested in. And if you want, we can throw in all the types of brain parts and tell you how they work. But it’s more the realization that it is affecting our health which is more important. And that is what we are to be selfish about.

This began to make a lot of sense to them, and the more questions I asked the more examples started to come from them.

5. Checking how our coaching approach to training worked:

We asked them at one point in time to simply write on a sticky note how they felt the workshop was going. And they responded with, “Really nice,” and more of them wrote, “Very interactive.” One person even wrote that, “We know we have nothing to give, but we’re picking up from your knowledge, and we are building on it highly-interactively.

The trust level from facilitating that point of view, and the level of acceptance from them that we can learn something here was shared by another participant, “I don’t need to feel threatened that there’s going to be a new training-based concept that was set up as part of the expectation. This was extremely hard for us, though it was not stated, and that was the unstated part, which really gave us that power to continue doing.

They were really very surprised that there wasn’t any PowerPoint available, and that I was not following a typical training structure, but instead building on the things that were coming from the floor as they came up and putting them into the frame, which was extremely well-received.

We also followed through on the outputs in various ways as a way of ensuring that this session started to change the way the organization worked. We continued to get similarly positive comments as well as very highly motivated and confident feedback about how they were doing things differently, and were much better as a result.

6. Conclusions

  1. It is interesting to see how in an international organization there is a balance between processes that are generally common in organizations, as well as emphasis on the processes that can have an important local focus.

    The emphasis here was on respect and self-esteem. They became strong
    themes, and support, when investigating what was going on with regard to communication among the group.
  2. The real challenge is the confidence and skill the leader can bring to ‘letting go’ and knowing how to stimulate other participants into sharing and building appropriate leadership.

    It is still more difficult to consider what this involves – which is why this exercise can be so useful.
  3. Even if I used some of the coaching language such as the basis that neuroscience brings which I believe is very powerful, even neuroscience doesn’t tell us exactly what to do with the immediate people in the room, from moment to moment.

    There are also plenty of other models around in coaching. But again, I still feel that we were working and choosing behaviours that make a difference, and which are still so ‘intuitive‘ that we need to work hard to start to express exactly how they work.

To connect with Krishna:

R Ramamurthy Krishna who brings thirty (30) years of multi industry, multinational culture experience. A Global Professional in Human Resources, A Professional Certified Coach from International Coach federation. He is the only Indian to be admitted to Association of Professional Executive Coaching and Supervision, United Kingdom.

Krishna bring a rare flavour of neuroscience to leadership having been certified by Neuroleadership institute, Australia. An active blogger, author and speaker. He is also one of the few persons in Chennai to run his own Executive Coaching School.

He held senior leadership position in Human resources in Multi National Organisation and presently engages himself as Practicing Cognitive Transformationsist and Perspective Partner with Potential Genesis HR Services LLP.

You can reach him at /+919840720188.
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