In Part 1 of this series, I reported on how external coaches have shifted their practice, as time has moved on, on refining their model and refining their offer so that they're offering something unique and specialist. Absolutely, it might restrict their market, I think though there's an element that says it makes you a better coach because you're dealing with your strengths and your unique offerings. Building on this focus of being a better coach, I apply this notion into the internal coaching context and its practical application with a proposed blueprint.